![]() ![]() If you want to be in on those discussions, you need to have your own personal code of conduct and be able to discuss it, advocate for it, challenge it, suggest alternatives, and find and focus on the truth. When leaders are troubled, confused, afraid or stressed out, the conversation tends to turn to personal beliefs and emotions rather than the technicalities of a good press release. I mention this because one of the most important aspects of giving advice to senior people has little to do with communication, how the media works, innovative social media tactics or most of the other tools for which PR experts are employed. I find that while industrial, professional and other formalized conduct codes can be helpful, when the decisions become more acts of leadership, how things go depends more on the leader’s personal code of conduct than other standard professional prescriptions. Over the years, as my career has progressed, the problems I help others resolve become more complicated. ![]() Every profession has them industries have them, many individual businesses and organizations have them. The preamble to ENRON’s code of ethics (before their crash) reads: “Moral as well as legal obligations will be fulfilled openly, promptly, and in a manner which will reflect pride on the Company’s name.”Īs a professional, you live in the world of conduct codes. ![]()
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